Angeleno Smile partnered with Zizow to revamp its online presence and attract more patients. The partnership resulted in a surge in revenue and new patients.
250
%
Increase in Website Traffic
300
%
Boost in Patient Inquiries
150
%
Growth in Social Media Engagement
Transforming Digital Engagement Through Meta Marketing
Overview
Angeleno Smile, a leading provider of cosmetic dental services in Los Angeles, needed a digital refresh to better connect with a modern audience. Facing challenges such as limited online visibility and stagnant conversion rates, the brand partnered with Zizow to launch a targeted Meta marketing campaign. This initiative combined innovative storytelling with data-driven tactics, resulting in a significant boost in website traffic, patient inquiries, and social media engagement.
The Goals
- Enhance Digital Visibility:
Refresh the brand’s online presence to attract and engage a contemporary, tech-savvy audience. - Increase Patient Engagement:
Convert online interest into higher patient inquiries and appointments through a compelling digital narrative. - Modernize the Digital Experience:
Update the visual and strategic approach to better reflect Angeleno Smile’s commitment to excellence and innovation.
The Strategy
To overcome the digital challenges, Zizow executed a comprehensive strategy:
- Creative Rebranding:
Developed a fresh visual narrative and engaging storytelling that highlighted the precision and artistry behind cosmetic dentistry.Targeted Meta - Marketing:
Leveraged Facebook and Instagram’s advanced targeting to reach the right audience segments, while employing dynamic creative optimization to adapt messaging in real time. - Integrated Digital Tactics:
Combined high-quality visuals with persuasive copy across multiple digital touch-points, ensuring consistency and alignment with the brand’s premium identity. - Data-Driven Optimization:
Continuously monitored campaign performance using real-time analytics to refine audience segmentation and creative assets for optimal impact.
The Results
The campaign delivered remarkable, measurable outcomes:
- 250% Increase in Website Traffic:
A significant surge in visits validated the enhanced online presence and attracted a broader audience. - 300% Boost in Patient Inquiries:
Elevated digital engagement translated into a substantial rise in appointment requests and consultations. - 150% Growth in Social Media Engagement:
Improved interactions across social platforms reinforced brand trust and connected with a new, engaged audience.